Your Friendbuy account is set to a default 90-day ‘look back’ or attribution window. This time frame can be adjusted for your reporting preferences. Interestingly, 90% of referral purchases occur within 24 hours of the initial share. Please keep in mind, Friendbuy does not charge per referral conversion, so setting a tighter attribution window would only be for your reporting preference – and not a cost concern.
Written by SamanthaUpdated over a week ago