Incentivizing your referral program is one of the best things that you can do to make sure it performs well. Friendbuy supports a variety of different reward structures so you can tailor your referral program to match your business model. Rewards are specific to each campaign, so you can have different widgets with different reward configurations.

If you’re using coupon or gift card codes as your rewards, Friendbuy can automate the reward fulfillment for you. If you're implementing a different type of reward, see the Advanced section below.

Using coupon codes as your reward will require that you configure the Email Sender for your account. Once your Email Sender is configured, you can proceed with the reward setup:

Using your eCommerce platform or a third-party application, create a list of coupon codes.  Make sure these codes are integrated with your website.  You also have the option of uploading PINs along with your coupon codes, these are used to reward customers with gift cards that require a pin, such as Tango Cards.

Export and save these codes to a .txt or .csv file with each code separated by a line break.  Coupon banks with PINs must be in a .csv file with coupon codes in the first column and the PINs in the second column.  If your coupon codes also use a reference ID, a third column with that data will need to be added as well.

In Friendbuy, navigate to Coupons. Click on Create New Coupon Bank. 

Give the bank a name and description. These are only used for your reference. Click on Choose File and upload the file that you previously exported. 

Note that processing the uploaded codes may take up to several minutes, so your new bank may not show up right away. Check back periodically to confirm that your bank was saved and that it has the correct amount of codes in it.

In your Friendbuy account, click on "Referral & Sharing", and then on "Reward Emails".  Then, click on "Create New Reward Email" in the upper right corner (note that if you have not configured your Email Sender, you will be prompted to do so before you can create a Reward Email).

The Template Name is simply for your reference. Enter a subject for the email - this is the subject line your referrers will see when they get a reward email.

You can either paste an HTML email template into the body of the email, or customize the default template provided to suit the reward that you're offering.  The panel on the right lists the merge variables available to the template:

After saving the template, go ahead and preview the email to make sure that everything looks to be correct.  If so, you can proceed to the next step.

Reward Emails are configured on a widget by widget basis. Do the following for each widget that you want to use reward emails with:

All valid conversions from this point forward that are associated with a widget for which you have configured the reward will trigger a reward email.

If you're interested in using a different type of reward, such as depositing credit into a customers account or sending out a free product, you can use our Rewards Webhook. The webhook will fire reward data to your system every time a reward is approved - you can then set up logic on your end to programmatically accept that data and process it however you'd like.

If you're not implementing double-sided rewards (rewarding both the Advocate and the Friend), you can skip this section.

You'll have a few options if you're rewarding the Friend with a coupon code:

If you'd like to take a more advanced approach to rewarding the Friend, you can use the UTM parameters in the Friendbuy Referral URL. These parameters will always be present and will identify which campaign a Friend came in from. You can use logic on your end to do a few different advanced executions, such as depositing store credit directly into the Friends shopping cart, or dynamically displaying a "welcome pop-up" with offer details for them when they land on your website.