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How long is the default attribution window for referral event tracking?
How long is the default attribution window for referral event tracking?
Samantha avatar
Written by Samantha
Updated over a week ago

Your Friendbuy account is set to a default 90-day ‘look back’ or attribution window. This time frame can be adjusted for your reporting preferences. Interestingly, 90% of referral purchases occur within 24 hours of the initial share. Please keep in mind, Friendbuy does not charge per referral conversion, so setting a tighter attribution window would only be for your reporting preference – and not a cost concern.

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