Friendbuy as a Destination
Load Friendbuy widgets: Segment's existing page calls are mapped to Friendbuy’s push widget command
Notify Friendbuy about customers: Segment's existing identify calls are mapped to Friendbuy's track customer command
Reference the detailed documentation and requirements from Segment here.
Friendbuy as a Source
Adding Friendbuy as a Source to Segment is a surefire way to elevate analysis of your referral program performance. Friendbuy will automatically send referral events and important metadata to Segment.
These events can be passed to your Segment Destinations such as data warehouses and analytics tools. Joined with data from other marketing programs, you can start telling a unified story of each customer’s journey and tailor your reporting to the KPIs.
View Segment's documentation detailed integration guide.
To add Friendbuy as a source in Segment:
From your Sources page in Segment (app.segment.com//sources), click Add Source.
Choose Friendbuy (Referrals category).
Give the Source a nickname. The nickname will be used to designate the Source in the Segment interface.
Copy the exposed Write Key for Friendbuy from the Overview page and paste into the Write Key field in Friendbuy account at this location: Settings>Configurations>Integrations (seen below)