Your Friendbuy account provides three pre-configured widgets that every referral program should have. These widgets will help you get live quickly with the best practices of our top performing clients.
The Site-wide Overlay is the most important of your three best practice widgets. This widget gives your customers a fast and easy way to refer friends on impulse without leaving the page they are currently on.
Most of our clients trigger the Site-wide Overlay with a call-to-action in one of the following locations:
- Ribbon attached to the bottom or side of the browser
- Navigation link in the primary menu
- Standalone button or a banner in the site header
This Site-wide Overlay is installed as a ribbon, appearing on the bottom of the screen.
In the example below, Proof Eyewear places their ribbon on the bottom right with a bold color to grab their customers' attention:
Refer-a-Friend Landing Page
The Refer-a-Friend Landing Page is critical for promoting your referral program – through banners in emails, with automated social media posts and even through paid advertising.
This widget should be embedded on a page that you control, such as www.yourstore.com/referral-program. The page can contain your site header and footer or it can be an empty page.
Direct customers to the Refer-a-Friend Landing Page from a marketing email.
In the example below, Ringly embeds the widget on a page that contains only their site header:
The Post-Purchase Overlay can account for 15% to 25% of your total referral revenue. Using auto-pop, you can achieve 10x sharing and referrals versus without auto-pop.
This widget should be installed on your post-purchase page as an overlay. The overlay should be triggered automatically when the customer arrives on the Thank You page, after completing her purchase.
Grab your customers' attention with a Post-Purchase Overlay.
Now that we've configured your three best practice widgets and their pre-configured settings, all you need to do is: