By default, Friendbuy includes four of the the five standard UTM parameters in the URL when referred Friend traffic is directed to your site from a referral link.
In addition to the four above UTM parameters, Friendbuy also always includes a URL parameter that represents a unique identifier for the referral. This is the fbuy_ref_code parameter.
Here is an example of what a fully redirected URL may look life for a referred Friend that is taken to your site when clicking on an Advocate's referral link sent via email: https://www.yourcompany.com/refer/friends/?utm_campaign=Refer-a-friend+Landing+Page&utm_content=email&utm_medium=referral&utm_source=Friendbuy&fbuy_ref_code=Zz012a
Custom URL Paramaters
Adding custom URL parameters can help you accomplish various tasks such as analyzing referral traffic in Google Analytics, applying a session based discount to the Friend’s shopping cart, or even displaying a pop-up based on whether or not the customer came in from your referral program.
Learn how to pass custom dynamic parameters in our developer docs.
Modifying Values for Default UTM Parmaters
You can modify the values for the following UTM parameters within Friendbuy:
To modify the default values, follow these steps:
- Log in to your Friendbuy account
- Navigate to Settings > Configuration > Custom Parameters
- Edit the custom value(s) associated with the parameters